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MICAM Milano, the International Footwear Show, will be back at Fiera Milano Rho February 16 through 19, 2020 with a special area set aside for Emerging Designers, offering young creative artists a unique opportunity to present their styles in the prestigious setting of the international show and confirming the trend toward renewal of the footwear sector.

In line with market trends and a growing demand on the part of buyers, the area dedicated to sports and outdoor shoes is back again Milan, 16 January 2020 - After its highly successful debut, the PLAYERS DISTRICT - the area specifically created inside MICAM Milano to provide the variegated world of outdoor and sports shoes with its own exclusive space - will be back at the forthcoming edition of the international trade show, to be held at the Fiera Milano from 16 to 19 February 2020. The PLAYERS DISTRICT is a clear reflection of market trends which indicate that the sports footwear segment is expanding rapidly: in the first nine months of 2019 Italian families, in fact, spent 3.4% more on this type of shoe compared with the same period in 2018, for a total of 750 million Euros in value and 15.4 million pairs sold, +3.0% (source: Confindustria Moda - Italian Federation of Textiles, Fashion and Accessories- based on data from Sita Ricerca). A further consolidation, therefore, following an increase of over 5% in both expenditure and quantity recorded at the end of 2018. Along with sneakers, the sports sector is the only one to show an increase in sales on the domestic market, which has been undergoing a long period of stagnation.

EXPO RIVA SCHUH &GARDABAGS – WOMEN’S TRENDS The 90s are back at Expo Riva Schuh, thanks in particular to the army boot style,the absolute stars amongst ladies’ footwear: comfortable and incredibly versatile, ideal for a variety of looks and the basis for creating fashionable outfits with a touch of nostalgic punk. Ankle boots are the must-have for the Autumn/Winter 2021 season,from the classic, timeless biker style, to a come-back forCamperos from the old wild west,featuring long, pointed toes and snakeskin designs, as well as padded boots,where furry wool blends perfectly with contrasting materials to take on the coldest days of the year, yet never sacrificing style. Heelsare no longer merely synonymous with femininity, but also represent personality, thanks to the most unusual geometric shapes and strong, bright colours ….an accessory sure to add that extra touch to your outfit. Comfortable, versatile footwear to be worn for all sorts of occasions and to show off a total 90s revival look.

Saturday, 25 January 2020 Talks by the VDMD (Association of German Fashion and Textile Designers) PERSONALISÉ – FUTURE.CONCEPT for 2021 10:30 am – ‘Alte Schmiedehallen’, Pump Room Speakers: Mara Michel, CEO of the VDMD, Head of the VDMD Trend Research Team, CEO of .futurize dietrendagentur and Antoine Doubacis, CEO of The Patternclub design source UG As the new decade dawns, people want to be acknowledged for their own unique personality, individuality and diversity on a deeper level. To reflect this, there will be four exciting subject areas. With the help of pictures, Mara Michel will be explaining how product design can be adapted to the new requirements and how digitalisation can be embedded in 4.0 and 3D. Antoine Doubacis will be demonstrating how to develop fashion concepts with the TREND.APP.